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Outdoor Media Association
The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939.
== History ==
The Outdoor Media Association operates nationally and prior to July 2005, traded as the Outdoor Advertising Association of Australia (OAAA). The association was created to; track audience measurement through MOVE;〔(【引用サイトリンク】title=Print | i-grafix.com | Print News | Packaging News | Wide Format news | Australia, New Zealand and Asia | Print and Packaging news from Australia, New Zealand and Asia )〕 promote and endorse the Out-of-Home advertising medium through marketing initiatives; conduct research; maintain government and media relations; lobby policy and regulation; provide member services and revenue reporting.
(MOVE ) (Measurement of Outdoor Visibility and Exposure) is Australia's first national Out-of-Home (OOH) audience measurement system. MOVE is managed and administered by MOVE Pty Ltd.
In 2010, Charmaine Moldrich was appointed as the CEO of the OMA and MOVE.
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